Infititely forward
Grid system
In a neat design development, we used a grid with different quantitative columns for each type of website and device.
L - format
Letter L is the core of identity system. It defines the position of all design elements.
Every Lenovo product has a story, and each story comes alive with in-depth information and cultural context. We connected editorial content, brand campaigns, and product stories to encourage the Lenovo audience to lose themselves in what they love.
Built with mobile in mind
One of our primary challenges was adapting the site to mobile without compromising performance.
The navigational structure alters between mobile, tablet, and desktop. We created an experience that works, looks, and feels like an app.
Lenovo typeface
The new classic typeface, the ideal hybrid of Helvetica, Univers and Akzidenz Grotesk.
The main color is red
It was combined with other colors to get complementary tones
R255 G0 B0
R255 G155 B155
R255 G255 B255
R155 G0 B100
R0 G0 B0
Icon set
We also created super simple icon set