Family wallet

Loyalty program “Family Wallet” for the trademark Nasha Ryaba

Client has set a task to implement a cross-platform access to a loyalty program “Family Wallet” for consumers of “Nasha Ryaba” retail stores. We chose a difficult, yet sustainable solution: a server part of the platform was integrated with client’s custom CRM-system, along with website with user private account and access in the system with the help of native mobile apps on Android and iOS.

Design, Development
Grid system
In a neat design development, we used a grid with different quantitative columns for each type of website and device.
Built with mobile in mind
One of our primary challenges was adapting the site to mobile without compromising performance.
The navigational structure alters between mobile, tablet, and desktop. We created an experience that works, looks, and feels like an app.
Family wallet typeface
The main color is green
It was combined with other colors to get complementary tones
R132 G195 B67
R255 G212 B0
R237 G28 B36