Rinat Akhmetov Foundation

Rinat Akhmetov Foundation is the first of Top-3 of charity foundations in Ukraine.

Activities of the Foundation are highly regarded by international organizations. UN Refugee Agency Representative in Ukraine, Pablo Mateu noted vast programs of aid to the inhabitants of the Donbass region. Apart from the aforementioned programs, the foundation realized a number of children-oriented projects, public health programs, projects aimed to reduce the number of orphans and to support people with disabilities.

Client
Rinat Akhmetov Foundation
Year
2019
Role
Design, Layout, Programming, Support
Website
Rinat Akhmetov Foundation is a reputable brand amongst charity services in Ukraine. The task was to preserve and transfer a concept and brand features to the media platform, yet avoid bland and dry corporate mood. It was important to make the platform active and full of life as it is one of the communication channels for social projects of the Foundation. Thus, we paid special attention to the communication tool: users can call a hotline or contact the Foundation via email or social media. Easy navigation helps to browse through news and active programs, find out the mission of the Foundation and read reports on implemented projects.
Mobile Version
We meticulously adapted the mobile version to smartphones and tablets, paying special attention to the correct display of brand identity in the website design.
Style Guide
Designer Julieta Ulanovsky created font Montserrat, inspired by old posters and signs of traditional Buenos Aires district, where she has lived. The artist adored designs of In addition, we used the font Lato by Polish designer Ɓukasz Dziedzic. Its harmony and elegance made Lato one of the most popular fonts in web design. The bright yellow background is a brand color of the Rinat Akhmetov Foundation, so we chose complementary deep dark blue to outline its energy.
The main color is yellow
It was combined with other colors to get complementary tones
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