GUD | Seventeam

GUD

Ukrainian manufacturer of bags and backpacks

GUD is a Ukrainian backpack and bag brand from Kyiv that has been around since 2012.
They create durable and practical everyday gear for urban life — with no unnecessary frills, but with great attention to quality. Perfect for those who value reliability and comfort in daily routines.

Main task: To build an online store that reflects the brand’s personality and is easy to use for customers. The site had to run fast on all devices and make the purchasing process simple. Multilingual support was also required to help GUD expand into new markets.

What we delivered:
– UX research and logical site architecture design
– A functional minimalist design focused on the product
– Responsive front-end development for all devices
– Integration of an e-commerce platform with CRM and payment systems
– Multilingual support and SEO optimization
– Basic analytics setup and post-launch technical support

Result: GUD received an online store that not only sells products but also conveys the brand’s spirit. The site is stable, converts visitors into buyers, and is flexible enough to grow with the business. Now the brand has a reliable platform for expansion.

Client

GUD bags

Year

2023

Role

Design, Programming, Development

Visit site

https://gud.ua/

GRID SYSTEM

In this project, we developed a adaptive grid system that ensures clear content structure, responsiveness, and easy navigation for different types of users.

RESPONSIVE DESIGN

We used responsive design. The interface adapts to the device's resolution.

BUILT WITH MOBILE IN MIND

As with most of our projects, the mobile version of the site was designed first — with a focus on intuitive navigation and quick access to key features. The interface is optimized for touch interaction, loads quickly, and remains highly readable on small screens.

USER-FOCUSED

We optimized the site’s interface for every screen — from smartphones to tablets and desktops. It runs smoothly, looks modern, and feels as intuitive as a mobile app.