Lenovo Ukraine is the official representative office of Lenovo, a global technology company and one of the world’s largest manufacturers of computer hardware. The brand combines innovation, reliability, and style, remaining a leader in both B2C and B2B segments. The project was the result of a collaboration between several IT teams, the creative agency Fedoriv, and the Lenovo Ukraine marketing department.

The challenge: To update the website for the Ukrainian market, integrating Lenovo’s refreshed brand identity. The goal was to adapt the structure, functionality, and UX to local user needs, while combining two key functions: a brand information portal and a monobrand e-commerce store with a complete product catalog.

The project included:
– Website structure and user scenario planning,
– UX design focused on simplicity and intuitive navigation,
– Front-end development support and integration coordination with external vendors.

The result: Lenovo Ukraine received a modern, fast, and user-friendly website that merges the brand’s image with a strong commercial function. The platform is fully adapted to the needs of the local market, easy to update and scale, and supports the brand’s steady growth in the era of digital transformation.