A key point of the interface is a logical sequence of blocks and placement of elements. The assortment of the platform is divided into male and female sections. This solution has helped to structure the vast array of products, increased usability of the website, and helped users to navigate the shopping effectively. We placed a special focus on new collections and discounted products. The mouseover of the product presents an enlarged photo and a card with detailed characteristics, that will help to interest a potential buyer while browsing. We paid special attention to create a clear categorization and easy checkout, as well as a contact form on the website and log in via social media.