The Valeria Tatarchuk Academy of Professional Charity is an industry-focused educational initiative where experienced lecturers share real-life cases, insights, and practical solutions for building effective cooperation between the nonprofit sector and business. The project aims to strengthen the competencies of charity organization leaders and teams, foster partnerships, and professionalize the philanthropic landscape in Ukraine.

The challenge: To develop a visual identity and a landing page for the launch of the first course. The goal was to create a modern, trustworthy, and recognizable brand image that could scale easily across digital platforms and beyond.

The project included:
– development of a logo, brand color palette, typography system, and usage guidelines,
– creation of a visual style that combines expertise with openness,
– design and development of a one-page responsive course website,
– implementation of content blocks covering the project overview, program details, speakers, course format, and registration form.

The result: The Valeria Tatarchuk Academy of Professional Charity received a strong visual foundation and a functional website — the first step toward establishing the project's public identity. With a clear structure, user-friendly design, and well-defined positioning, the site enabled effective communication with future course participants.