Digital Culture | Seventeam

The NGO "Digital Culture" operates at the intersection of technology and socially significant change. It helps digitize projects in the fields of culture, the civic sector, local governance, and even national defense. Its mission is to foster a culture of transition to the digital environment and to teach how to use its advantages consciously and effectively.

The challenge: The team approached us with a request to create a modern visual identity that would be flexible, emotional, professional, and clearly evoke associations with the digital environment.

We developed a digital brand book for the organization that includes:
– a logo and its system of variations,
– a color palette and recommended fonts,
– usage guidelines for digital platforms,
– social media branding,
– presentation design.

The result: A visual language that reflects the essence of the organization’s work and functions seamlessly across different communication levels — from formal documents to open dialogue with audiences on social media.

Client

Digital Culture, NGO

Year

2023

Role

Design

LOGO

The logo of the NGO “Digital Culture” combines symbols of digitalization and communication in the form of a stylized pixelated shape resembling an hourglass or a bidirectional speaker. The clear modularity of the form references early digital graphics aesthetics and highlights its connection to technology.

ELEMENTS OF CORPORATE IDENTITY

As the key visual approach, we chose radically digital graphics with a distinct pixel minimalism aesthetic. This style scales easily across various brand assets — from letterheads and presentations to merchandise and social media — while preserving its uniqueness, recognizability, and character.

DIGITAL BRUTALISM MEETS CULTURAL ACTIVISM

The poster style of “Digital Culture” can be described as “DIGITAL BRUTALISM MEETS CULTURAL ACTIVISM.” It evokes a sense of progress, confidence, and boldness — exactly what digital transformation brings to the public sector.