Prybery is the first crowdfunding platform in Ukraine specifically designed to support initiatives promoting a culture of responsible pet ownership in urban environments.
It allows activists to raise funds for installing special dog waste stations (Dog Waste Stations) and unites communities around maintaining and refilling them with biodegradable bags.

The challenge: To create a simple, emotionally engaging, yet technologically efficient platform for launching and supporting civic campaigns. The key focus was intuitive project creation, transparency in fundraising, and ease of use for donors, volunteers, and campaign initiators.

The project included:
– User scenario research for donors, activists, volunteers, and media;
– Brand design and UI/UX combining friendliness with a sense of responsibility;
– A custom-built platform for project creation, moderation, and donation processing;
– Integration of payment systems including Apple Pay and Google Pay;
– Implementation of an interactive campaign map and initiative type filters;
– Ongoing technical support.

The result: The Prybery platform transformed ecological activism into a user-friendly digital service where anyone can contribute — financially, physically, or through advocacy. It connects those who “don’t wait, but clean up,” and fosters a new culture of civic engagement and environmental responsibility.