Orwell Consulting is a reputation marketing agency operating at the intersection of strategic communication and informational influence. Its mission is to build, protect, and reinforce the reputation of individuals and brands in a world where truth is once again a value. The name references George Orwell and invites us not to shy away from speaking directly about meaning, power, and control.

Main objective: To create an identity rooted in history and driven by a strong ideological core, based on the visual aesthetics of the 1950s–60s — an era when the first global communication campaigns were taking shape and information was turning into a weapon. The visual style had to combine institutional gravitas, analytical clarity, and a distinctive retro tone — tailored for today’s business and political leaders.

The project included:
– a logo and graphic system echoing the symbolism of 1984,
– a mid-century modern palette: monochrome, red as a warning, and accents of office beige,
– typography inspired by typewriters, pop-art posters, and vintage newspaper layouts,
– business collateral designed to resemble reports, manuals, and declassified documents,
– infographic principles based on strict grid structures and Cold War-era visual codes.

Result:  Orwell Consulting received an identity that doesn’t embellish — it establishes authority. A visual system unafraid to appear serious — and precisely for that, it earns trust. A style that compels not just to read, but to pay attention.