Toyota City Plaza
Official Toyota dealer in Ukraine
Toyota City Plaza

Toyota City Plaza is the only official Toyota dealer in Ukraine with 100% Japanese investment. The company represents the gold standard of Japanese service, quality, and customer trust.

The challenge: To create a modern, technologically reliable website that combines the brand image of Toyota with full commercial functionality. The interface needed to be user-friendly, informative, and emotionally engaging — for customers who choose Toyota not just as a car, but as a lifestyle.

The project included:
– UX research and development of a user-centric site structure: car models, service, test drive booking, showroom, special offers;
– Design in line with Toyota’s aesthetic, emphasizing simplicity, innovation, and trust;
– Responsive layout and mobile optimization;
– Integration with internal CRMs and application forms;
– SEO optimization and analytics integration;
– Fast loading speed, intuitive navigation, and multilingual support.

The result: Toyota City Plaza received a cutting-edge digital platform that reflects Toyota’s values and delivers a seamless experience for prospective clients. The site became a key communication tool for the dealership, uniting service, sales, and branding in one online space.

Client
Toyota City Plaza
Year
2020
Role
Design, Frontend, Backend, Support
GRID SYSTEM
In this project, we developed a adaptive grid system that ensures clear content structure, responsiveness, and easy navigation for different types of users.
BUILT WITH MOBILE IN MIND
As with most of our projects, the mobile version of the site was designed first — with a focus on intuitive navigation and quick access to key features. The interface is optimized for touch interaction, loads quickly, and remains highly readable on small screens.
USER-FOCUSED
We optimized the site’s interface for every screen — from smartphones to tablets and desktops. It runs smoothly, looks modern, and feels as intuitive as a mobile app.
OPEN SANS TYPEFACE
Open Sans is a modern humanist sans-serif typeface designed for high readability on screens. It is versatile, easy to read, and works well in both interfaces and long-form text.
THE MAIN COLORS
The primary colors were selected in line with the Toyota brand’s corporate identity
#fa1019
R250 G16 B25
#eaeaea
R234 G234 B234
#1b1c1d
R27 G28 B29